The four parts
PANELfor sale
The panel
the face the practice shows the street: the name, the portrait, the towns, the years in business
Readings under this part
4-
PANEL-004The panelThe name on the panelWhy the agent's own name, not a company's, is what gets bolted to the sign.
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PANEL-003The panelThe portrait above the nameWhy the agent's face is printed on the sign at all.
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PANEL-002The panelThe town pagesWhat the per-town pages on an agent's site were really for.
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PANEL-001The panelThe since-lineWhat the founding year printed on the sign actually certifies.