A field guide read from the curb
The name on the panel
A reader's field guide to the artifacts of the solo residential agent's practice: the panel, the riders, the tube and the post, each read for what a sign can and cannot certify.
Inside this reading
Readings posted this season
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The panel
the face the practice shows the street: the name, the portrait, the towns, the years in business
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The riders
the status words clipped above and below the panel: sold, open house, new price, coming soon
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The tube
the paper under the sign: the take-one flyer, the listing sheet, the sign-in sheet
The post
the unseen work that holds the sign up: the analysis, the lockbox, the referral
Signs on neighbouring lawns
The Yard Sign keeps company with a few neighbouring titles that read their own pieces of the same territory, each worth a look from the curb.
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